Redesign of Website

Project Overview

I redesigned the iSYS product website to create a clearer entry point for visitors and a more consistent experience across internal pages. The work focused on structure, readability, and a visual system that felt aligned with the company.

Problem

The existing site did not have a dedicated landing page, which made it harder to communicate the product upfront. Internal pages also felt dated and inconsistent, so the content was harder to scan and the site lacked a cohesive experience.

Users / Context

The site needed to work for people trying to understand the product quickly, whether they were visiting for the first time or navigating deeper content. In that context, clarity mattered because the website had to explain the offering without relying on prior knowledge.

Design Decisions

I introduced a landing page because the product needed a clearer starting point and stronger narrative than the original structure allowed. I kept the company colors and concepts so the redesign felt recognizable rather than disconnected from the brand.

On internal pages, I focused on content hierarchy, readability, and component consistency. That meant using cleaner layouts and more repeatable patterns so visitors could process information faster instead of re-learning each page.

Solution

I designed a new landing page and updated internal page templates with a more structured layout, clearer visual hierarchy, and a more consistent component language across the site.

Outcome / Improvements

The redesign gave the website a clearer product story and made pages easier to scan. Qualitatively, the result feels more current, more coherent, and better suited to users who need to understand the product quickly.